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Kilogram, the brainchild of designer Kanika Goyal, marks a new direction for her eponymous brand, aiming for a global presence. Our goal was to create a website that encapsulated the brand's sentiment of exploration and conversational commentary that is omnipresent in its easy-to-wear basics that authentically defined the zeitgeist. Our design language for its website embodies its youthful spirit with a vivid visual play that highlights its fresh, forward-thinking identity.