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The House of Gigai
With Gigai, we aimed to make an offbeat and contemporary identity that is provocative and edgy. Our approach to branding made it a one-of-its-kind narrative that offers a modern and minimal vibe. Rooted in surrealistic themes and alternative solutions to design, we used fantasy as a driver and iconoraphs such as the paisley pattern for the ā€˜gā€™ in Gigai ā€” creating an illusive arc that is a fresh take on a contemporary Indian art form.